Insights, News & Trends on Amazon Advertising

Discover the new notification filters and the “Default TACOS” feature in Ad Optimizer! Get quick insights and optimize your Amazon Ads more efficiently than ever before. Try it out now! 🚀

Amazon Ads Revolutionizes AMC: New AI-Powered SQL Generator for Easier Data Analysis

The latest HDE Consumption Barometer (January 2025) reveals a sharp decline in consumer sentiment, hitting the lowest level since February 2024.

Discover why a high ROAS doesn’t always equate to growth and which factors can influence your Amazon Ads strategy.

Discover how Amazon is challenging Temu and Shein with "Amazon Haul," offering affordable products shipped directly from China.

Discover how to optimize Sponsored Ads with AMC audiences and maximize your campaign performance.

Discover how metoda boosts campaign effectiveness by 22% during BFCM with smart automation, strategic planning and targeted execution.

Discover how vCPM and CPC campaigns differ in revenue measurement.

Get hourly insights into budget utilization with OOB Share and optimize campaigns with real-time flags for over- and under-budgeting.

Holistic data analysis in Amazon Ads optimization is crucial, but do you know which data sets are needed?

Did you know how significant Amazon's presence is in the EU?

The AMOR GROUP successfully optimises the entire Amazon advertising funnel with AMC and metoda technology.

Discover how the Digital Markets Act (DMA) impacts digital marketing and why Amazon Ads offer an effective alternative.

Discover why Prime Video Ads are a must for advertisers – offering unmatched reach, precise targeting, and full transparency on customer touchpoints.

Discover how Amazon is responding to the growing competition from Temu and Shein with a new discount section and direct shipments from China!

Sustainable consumption is booming: A new study shows that eBay offers significantly more refurbished products compared to Amazon and covers over 60% of the items examined. Discover the trends now!

Discover how Temu is becoming Amazon's biggest challenge with a new marketplace concept and rapid growth!

Hey Ad Optimizers! With our new update, you can track the budget usage of your Amazon Ads portfolios live and optimize them immediately. Take a look at the portfolio page in Ad Optimizer and use the real-time data to make effective campaign decisions!

With the new “Manage” feature in Ad Optimizer, you get powerful tools to manage your campaigns: Refine targeting, use bulk actions, and adjust campaign details. Experience more precise and efficient campaign management now!

Easily track changes to your ad campaigns with the new changelog page in Ad Optimizer! It offers an improved view, easy filtering options, and detailed information about any changes, so you always have visibility and control over your campaigns.