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Market study: The market for refurbished products in Germany
17.1.2024

Market study: The market for refurbished products in Germany

Sustainable consumption is booming: A new study shows that eBay offers significantly more refurbished products compared to Amazon and covers over 60% of the items examined. Discover the trends now!

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Budget Bliss
27.11.2023

Budget Bliss

Hey Ad Optimizers! With our new update, you can track the budget usage of your Amazon Ads portfolios live and optimize them immediately. Take a look at the portfolio page in Ad Optimizer and use the real-time data to make effective campaign decisions!

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Temu Welcomes American and European Sellers — a Groundbreaking Step
7.2.2024

Temu Welcomes American and European Sellers — a Groundbreaking Step

Discover how Temu is becoming Amazon's biggest challenge with a new marketplace concept and rapid growth!

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Introducing “Manage” for advanced campaign management
19.10.2023

Introducing “Manage” for advanced campaign management

With the new “Manage” feature in Ad Optimizer, you get powerful tools to manage your campaigns: Refine targeting, use bulk actions, and adjust campaign details. Experience more precise and efficient campaign management now!

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Notification filters are back — A whole new level of ad optimization
14.11.2023

Notification filters are back — A whole new level of ad optimization

Discover the new notification filters and the “Default TACOS” feature in Ad Optimizer! Get quick insights and optimize your Amazon Ads more efficiently than ever before. Try it out now! 🚀

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New changelog page in Ad Optimizer
11.8.2023

New changelog page in Ad Optimizer

Easily track changes to your ad campaigns with the new changelog page in Ad Optimizer! It offers an improved view, easy filtering options, and detailed information about any changes, so you always have visibility and control over your campaigns.

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Amazon's bold move: Competing with chinese rivals through a discount section
2.7.2024

Amazon's bold move: Competing with chinese rivals through a discount section

Discover how Amazon is responding to the growing competition from Temu and Shein with a new discount section and direct shipments from China!

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Prime Video Ads - Here's why
9.7.2024

Prime Video Ads - Here's why

Discover why Prime Video Ads are a must for advertisers, offering unmatched reach, precise targeting, and full transparency on customer touchpoints

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Prime Video Ads - Here's why
9.7.2024

Prime Video Ads - Here's why

Discover why Prime Video Ads are a must for advertisers – offering unmatched reach, precise targeting, and full transparency on customer touchpoints.

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Massive decline in conversions and revenue due to the Digital Markets Act (DMA)
11.7.2024

Massive decline in conversions and revenue due to the Digital Markets Act (DMA)

Discover how the Digital Markets Act (DMA) impacts digital marketing and why Amazon Ads offer an effective alternative.

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White paper

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Optimizing Amazon Advertising Funnel with AMC and metoda Technology
13.11.2024

Optimizing Amazon Advertising Funnel with AMC and metoda Technology

In today’s competitive eCommerce landscape, the ability to effectively manage and optimize advertising campaigns is crucial for any brand looking to thrive on Amazon. This paper explores how the Amor Group, in partnership with metoda, leveraged Amazon Marketing Cloud (AMC) and metoda's cutting-edge technology to transform their Amazon Advertising Funnel, delivering remarkable results in a short time frame.

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An official Amazon Success Story
29.9.2024

An official Amazon Success Story

Discover the official Amazon Success Story showcasing the success of the Ad Optimizer in enhancing Amazon Advertising campaigns.

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The Amazon Advertising Formula to Success
29.9.2024

The Amazon Advertising Formula to Success

Discover how to navigate the challenges of digital transformation and leverage Amazon as a key sales channel for success.

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How to Improve your Amazon Advertising Strategy
29.9.2024

How to Improve your Amazon Advertising Strategy

Learn how to leverage Amazon Brand Analytics data to understand customer search behavior and optimize your Amazon Advertising strategy.

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Scale up your Amazon Advertising during Prime Day
29.9.2024

Scale up your Amazon Advertising during Prime Day

Discover insights and best practices to optimize your Amazon Advertising strategy during Prime Day for maximum success.

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Customer Journey – metoda Consulting
29.9.2024

Customer Journey – metoda Consulting

Learn how metoda Consulting provides insights into customer search behavior, buying preferences, and loyalty to help you succeed on Amazon.

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Market Research – metoda Consulting
29.9.2024

Market Research – metoda Consulting

Discover how metoda Consulting provides market insights to support your expansion into new categories or the internationalization of your Amazon business.

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Share of Voice – metoda Consulting
29.9.2024

Share of Voice – metoda Consulting

Learn how metoda Consulting’s Share of Voice analysis helps you benchmark and improve your Amazon performance against competitors.

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Scale up your Amazon Advertising with metoda
29.9.2024

Scale up your Amazon Advertising with metoda

Leverage metoda’s smart Ad Optimizer to efficiently manage and optimize your Amazon PPC, and take your advertising to the next level.

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Expert-Guide for International Amazon Advertising
29.9.2024

Expert-Guide for International Amazon Advertising

This guide provides insights on how to adapt your Amazon Advertising strategy for international success by addressing country-specific requirements.

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Improve your Organic & Paid Visibility
29.9.2024

Improve your Organic & Paid Visibility

Enhance your organic and paid visibility by tracking your keywords across global online channels for free with our Visibility Tracker.

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10 Essential Amazon Advertising Tips
29.9.2024

10 Essential Amazon Advertising Tips

Get 10 valuable tips to optimize your Amazon Advertising campaigns and learn how to maintain profitability despite rising advertising costs.

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A Guide for Amazon’s Sales Diagnostics Report
29.9.2024

A Guide for Amazon’s Sales Diagnostics Report

This guide explains how to leverage the Amazon Sales Diagnostics Report to identify key KPIs, analyze your revenue performance, and make strategic improvements.

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How to dominate the Search Results Page on Amazon – Visibility Tracker
29.9.2024

How to dominate the Search Results Page on Amazon – Visibility Tracker

This guide reveals how to maximize your visibility on Amazon using targeted keywords to drive more traffic and increase sales.

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Events & Webinars

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