Amazon Prime Day is an annual deal event exclusively for members of the e-Commerce giant’s Prime program.

Prime Deals are a great opportunity for Sellers and Vendors to earn substantial profits, because of the massive increase in traffic and the willingness of customers to buy products at a reduced price.

To make the most out of your Prime Day experience it is important to have the right strategy at hand, which is tailored to the characteristics of this special event. In this Whitepaper we present valuable Insights and Best Practices to help you scale up your Amazon Advertising during Prime Day.