Ever wondered how you can best use the AMC for your brand?

At K5 2024 in Berlin, our CEO Stefan Bures and Björn Hoppe, VP eCommerce at AMOR Group, unveiled in an insightful session how the AMOR Group successfully optimizes the entire Amazon Advertising Funnel using the AMC and metoda technology.

Initially, AMOR’s attempts with DSP felt like navigating a “black box” - scattered data, no clear tracking and hardly any control over the investments.

To tackle this, AMOR and metoda have decided to collaborate.

The goal?

Build a strong D2C brand on Amazon with the help of Upper and Lower Funnel Marketing measured through the AMC.

With A/B testing (DSP with metoda best practices vs. DSP refined by AMC audiences), metoda demonstrated how the AMC allows for a more precise shopper targeting.

The approach?

Shopper Insights: Analyzing the AMC data allowed AMOR to identify more relevant shopper segments based on diverse KPIs like conversion rates and user value before even starting the campaign. This led to a very precise shopper audience in the DSP.

Customer Ownership: The AMC also helped to regain customer ownership in an otherwise largely closed system like Amazon. New audiences can be measured and targeted like cart abandoners, add-to-wishlist shoppers and people who searched for the AMOR brand(s).

The results?

+1% increase in clicks
+27% increase in click-through rate
+23% rise in add-to-cart events
+55% boost in Return on Ad Spend (ROAS)
-8% reduction in ad spend

The ability to target highly specific audiences leads to greater transparency and better control over marketing spends, eliminating the “black box” and enabling precise investment decisions.

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