Introducing “Manage” for advanced campaign management

Managing your campaigns just got a major upgrade! What used to be known as “Bids” is now called “Manage.” With this renaming comes a variety of powerful editing and management options for your campaigns. Let's take a closer look at the exciting new features:

Expanded editing options

With “Manage,” you have advanced functionalities right at your fingertips. This includes the ability to make detailed adjustments directly in Ad Optimizer. For example, you can refine targeting (depending on targeting type) and even transfer campaigns to another portfolio.

Bulk import and bulk actions

Managing multiple campaigns has never been easier. “Manage” campaigns can now be updated via Bulk Import or Bulk Actions, which streamlines your workflow and saves you valuable time.

Manual target options

Perfectly align your campaigns with manual targets. This feature allows you to add and archive custom targets for various types of campaigns, including Amazon Auto, Keyword, Product, and Category campaigns.

Advanced Target Settings

For strategically relevant targets such as keywords or products, you now have the option to set individual TACOS (Target Advertising Cost of Sales) values and minimum/maximum bids, giving you unprecedented control over your campaigns.

Adjustments to portfolio and campaign details

Manage allows you to change portfolios, set start and end dates, change campaign names, and even add or remove SKUs (stock keeping units) from campaign details.

Here are a few things to consider:

• Campaigns with multiple ad groups have some features limited. See the table for details.

• Custom targeting is only available for targeting types that are fully supported by the ad optimizer.

• The bulk import template now includes two new Sponsored Brands (Video) and Sponsored Ad (Video) tabs, exclusively for campaign updates. Video campaigns are still being created using the Amazon Advertising Console.

Enhance your campaign management experience today with the powerful new Manage feature. Get ready to take your campaigns to new levels of accuracy and efficiency!