At CES 2025, Amazon Ads introduced a game-changing SQL generator for Amazon Marketing Cloud (AMC).

This generative AI tool allows advertisers to create SQL queries in minutes by describing the desired output in natural language - no coding required.

Why It Matters 👇

➡️ Save Time: Query development is reduced from hours to minutes.

➡️ Simplify Audience Building: Advertisers can say, "Find customers who saw my STV ads but didn’t purchase in 30 days," and the generator creates the SQL.

➡️ Full-Funnel Activation: Use these audiences across Amazon DSP, streaming TV, audio, and digital ads.

The SQL generator will roll out to all AMC users in early 2025.

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