Since last year, the EU has required Amazon to share insights about their operations across Europe.

One of the most compelling numbers they release is the average number of active users per country each month. Updated every six months, the latest report from April 24th covers H2 (July to December 2023).

The table shows the EU4, with Germany at the top, followed by Italy, France and Spain.

This invaluable resource can help you identify the most promising markets and develop a data-driven expansion strategy for your brand.

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