Staying on top of campaign performance is more important than ever. For some campaigns, the Out Of Budget Share (OOB Share) feature in our Ad Optimizer can be a useful option to fine-tune ad spend.

OOB Share provides hourly updates on how campaign budgets are being utilized - offering a more detailed view than the usual daily insights. This can be especially helpful during events, where quick adjustments might make a big difference.

What does OOB Share do in a nutshell?‍

OOB Share is a great way to stay agile during such a fast-paced week. For those campaigns that need extra attention, it’s worth considering to ensure budgets are being used effectively.

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