Massive decline in conversions and revenue due to DMA

The EU's Digital Markets Act aims to curb the digital market power of giants like Google and Facebook by requiring explicit user consent for data use (cookies), significantly affecting digital marketing.

Recent analyses show a 25% drop in Search users and a 46% decline in Gmail ads, with some companies experiencing a 7% revenue decrease.

With decreased data quality leading to less precise targeting and poorer performance, brands are seeing less effective use of their budgets, missing out on new customer acquisition opportunities.

Meanwhile, Amazon Ads stand out as a strong alternative.

By leveraging direct user knowledge and relying less on cookies, Amazon can provide more stable and effective advertising performance. This direct connection to users allows for better targeting and potentially higher returns on investment.

How will the DMA impact your marketing strategy?

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