Amazon Business is one of the most underrated opportunities for sellers. Over 6 million businesses - from Fortune 500 companies to hospitals and nonprofits - buy on Amazon Business. And they buy BIG.

Why should you care?

- B2B customers order 80% more per purchase than regular shoppers.

- They have a 3x higher conversion rate and return products half as often.

- In some categories (like industrial & office supplies), 50% of sales come from Amazon Business.

- Amazon lets you adjust Sponsored Products bids by up to 900% for corporate buyers.

So, how does advertising on Amazon Business work?

Just like on Amazon’s main platform, sellers can run ads to reach their target audience. The key difference? Amazon Business lets you optimize your advertising for corporate buyers.

Last year, Amazon ran a beta test for B2B campaigns that were exclusively shown to Amazon Business customers.

For one of our clients, we conducted an A/B test to compare performance against standard campaigns.

Here’s what we did:

- We created two campaign portfolios - one for B2B, one for B2C - keeping everything else identical.

- The B2B campaigns were specifically matched with Amazon’s audience segment for corporate buyers.

- After a three-week test, the B2B campaigns proved to be more efficient and more profitable than the B2C campaigns.

These strong results gave us valuable insights into how powerful Amazon Business advertising can be.

What does that mean for you?

Amazon Business isn't just a side channel. In fact, it's a huge growth opportunity for sellers of B2B products. With new bidding options and sharper insights, you can reach high-value B2B buyers more effectively.

Smarter bidding = better ROI.

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