Amazon has launched the Amazon Retail Purchases (ARP) dataset in Amazon Marketing Cloud (AMC) – giving advertisers access to 5 years (60 months) of historical Amazon store purchase signals across their entire product catalog.

What makes it unique?

You can now analyze purchase behaviour across your catalog regardless of media investment – offering deeper, more holistic measurement insights.

This enables you to:

- Unlock analytics, attribution, and reporting that go beyond campaign-level data

- Gain a deeper understanding of your sales & revenue trend over a long period of time

- Make smarter, long-term marketing decisions based on real purchase signals relative to ad KPIs e.g. total ROAS or paid unit / revenue share

Note: ARP is available exclusively for measurement use cases within AMC.

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