Amazon Ads just introduced Complete TV - a new tool within Amazon DSP to simplify streaming TV ad campaigns.

It uses AI to help advertisers plan, buy, and measure across Prime Video and other premium streaming services.
With just a few inputs, you get smart recommendations on budget allocation, reach, and frequency.

Key highlights:

- Smarter media planning with AI

- Integrated measurement across linear + streaming

- Up to 95% addressable reach

- Low fees and built-in insights

Currently in beta - full rollout expected for the 2025/26 season.

This is a big step toward making TV advertising more data-driven and efficient.

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