When running streaming campaigns on Amazon, sellers often face a key decision:

Sponsored TV or Prime Video DSP campaigns?

Both use Amazon Streaming TV inventory - but that's where the similarities end.

Prime Video DSP campaigns offer much more control and insight:

- Advanced targeting: Custom audiences. retargeting, and genre exclusions (e.g. exclude Champions League content if irrelevant)

- Creative testing: Run multiple video variants and let the DSP optimize automatically

- Smarter budgeting: Plan budgets by flight, optimize for high-impact periods like Black Friday

- Frequency caps: Avoid ad fatigue by limiting impressions per user

- Better tracking: See performance by audience, product, and even non-advertised sales

Sponsored TV, on the other hand, is:

- Easy to set up

- Limited in targeting and insights

- Designed for single-product focus with no creative testing

Our perspective? Prime Video DSP campaigns are more strategic choice for brands that want data-driven results and deeper audience engagement. But we believe in testing - so let's measure what really works best.

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