Release Notes

Ad Optimizer

February 2nd, 2022

The next milestone on our way to optimize all your Amazon Advertising campaigns has been reached!

With today’s release, you can immediately save a lot of time:

You can now make use of our Ad Optimizer bid optimization for all Sponsored Products and Sponsored Brands campaigns created in the Amazon Advertising Console.

These campaigns are marked with the label “Bids” (see Screenshot) and can be filtered accordingly with the filter “Management Option”.

How does that work?

To start optimizing bids for your campaigns, you just need to set the campaign Goal (TACOS) and are ready to go.

The TACOS is “Not set” by default (see Screenshot) for externally created campaigns. If you set the TACOS to “0” or delete the set value, the optimization of the campaign will be stopped automatically.

Notice: Please do not move any running campaigns into an active metoda portfolio (e.g. in order to also have the budget optimized by the Ad Optimizer), as otherwise the advertising costs previously incurred for the campaigns will also be transferred. This can lead to the portfolio budget being exhausted quickly and consequently all included campaigns would be paused.

We therefore recommend that you only optimize “Bids” campaigns via the Ad Optimizer if you continue to manage the budget yourself and run the campaigns without a portfolio or in a separate portfolio that you have created in the Amazon Advertising Console. Please note that new campaigns are only visible in Ad Optimizer a few hours after creation. Only from that point on you can set the TACOS and start the bid optimization.

Please also note that for all campaigns with the labels “View only” and “Bids” a maximum of 5 ASINs will be displayed in the campaign details for the time being.


December 8th, 2021

On our way to optimize literally any campaign in Amazon Advertising we have now reached the first milestone.

From today on you are able to see and analyze all of your Sponsored Product and Sponsored Brand campaigns in Ad Optimizer no matter if they were created in Ad Optimizer or in Amazon Ad Console.

With this update we also introduce a new filter called „Management option“.

This allows you to filter out campaigns that are fully supported in Ad Optimizer and those that are „view only. 

For the time being, the management option “Full support” is set as the default filter, as the possible actions for the “view only” campaigns are currently still limited.

Here an overview of the actions that you can take on „view only“ campaigns:

✔️ Assign / change a category

✔️ Assign / change / add tags

✔️ Analyze KPIs

Please note that for „view only“ campaigns a maximum of 5 ASINs is displayed in the campaigns details for now.


November 9th, 2021

We are excited to announce that a very important update has been released today. From now on you can manage all your Sponsored Product Campaigns separately

This means you can set separate:

✔️ Goal (Target ACOS)

✔️ Start / End date

✔️ Category

✔️  Tags

& more.

Why is this update so important?
This update is the basis for some great new features that we are currently working on for you. In 2022 (among others) we will be launching a feature to manage further campaign types and you will be able to assign a goal (Target ACOS) to existing campaigns in your Amazon Advertising account. So, these get optimized by Ad Optimizer.  

New terminology
For a better user experience we have also standardized the terminology of the targeting type in our frontend and in our exports and imports. All manual campaigns have now been renamed to targeting type “keyword”. All campaigns with Amazon auto targeting have now the targeting type “Amazon auto”. 

Important changes
Please note that with this update the targeting type “both” is no longer supported in bulk imports and you will receive an error message in the launchpad in case you are still using this in your bulk import file. In case you want to add a Sponsored Product campaign with keyword targeting and one with Amazon auto targeting, please use two separate rows in the bulk import file, one with “Amazon auto” and another with “keyword”.In the export you will now also find one row per campaign, thus 2 entries if an “Amazon auto” and a “keyword” campaign was created per ASIN.


DSP Insights

May 12th, 2022

We added additional Benchmarking Tabs for YoY and MoM comparison.


You can now compare your campaign performance Year over Year (YoY) and Month over Month (MoM). All you have to do is select the desired years or months and this is what you’ll see:

This will help you figure out how campaign changes, raised/lowered budget or seasonal effects affected your campaign performance and where your Amazon business is headed. 

At just a quick glance, you can easily compare how your KPIs developed YoY or MoM. 


February 15th, 2022

A new Purchased Products Report is now available in the “DSP Insights” app.

The report helps you track performance of promoted and brand halo products (products bought after viewing or clicking the ad).


Use Case

Get an overview of how the promoted products performed and which brand halo products were purchased. This will allow you to see if there are any correlations between the advertised product and similar brand products that were bought.

What does this mean in detail?

  • KPIs are tracked on a daily level
  • 24/7 report access
  • Daily updated
  • Full transparency

How can you access the new report?

Simply login into your metoda account and the app “DSP Insights” will be displayed on the right (see screenshot below).

There is also a Help Center article available if you need more information. 


January 18th, 2022

A new Audience Report is now available in the “DSP Insights” app.


The report helps you identify the best & worst performing audiences. This way, you can easily optimize your targeting and gain learnings for future campaigns.


What does this mean in detail?

  • KPIs are tracked on a daily level
  • 24/7 report access
  • Daily updated
  • Full transparency (on audience performance)

How can you access the new report?

Simply login into your metoda account and the app “DSP Insights” will be displayed on the right (see screenshot below).

There is also a Help Center article available if you need more information. 


December 23th, 2021

A new reporting is available called DSP Insights.

It tracks all your campaigns’ performance and most important KPIs.


What does this mean in detail?

  • KPIs are tracked on a daily level
  • 24/7 report access
  • Full transparency (on campaign performance)

The data will be available in the report after the refresh on the following day.


How can you access the new report?

Simply login into your metoda account and the app “DSP Insights” will be displayed on the right (see screenshot below).

There is also a Help Center article available if you need more information. 

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