Release Notes

Ad Optimizer

September 13, 2022

New countries are available in Ad Optimizer

From now on more countries are available in Ad Optimizer. We have added the United Arab Emirates (UAE), Egypt (EG), Poland (PL), Sweden (SE) and Turkey (TR) for you. 

You can now add and manage entities from those countries, as well as create and manage your campaigns, portfolios and budgets.

Note:
For our Product Insights Report and the Search Term Insights, no reporting data is currently available for the newly connected countries.


Improved onboarding process and additional Amazon accounts per workspace

We have improved the onboarding experience by allowing you to add another Amazon account if you initially connected an Amazon account for which no entities are available e.g. a private Amazon account.

You can now also add additional Amazon accounts to your workspaces from the Entities page, allowing you to manage all relevant entities in one workspace.


File System is now accessible via sidebar

You can now access the File System from a link in the Ad Optimizer sidebar. In the future this will allow you to access raw data easily from your Amazon campaigns.


August 17th, 2022

Improved “Tags” management

Tag management in Ad Optimizer is now much more intuitive and clear. The new label design gives you a better overview of your entries when adding and removing tags. When removing tags from multiple selected campaigns, you can now also choose whether you want to see only the common tags or all of them and then select the ones you want to delete.


Improvements

  • Tags now in label format
  • Entry can be saved with “Enter
  • Info on which campaign in case of single selection or how many campaigns in case of multiple selection the changes should be applied to
  • possibility to show all tags or only the common ones in case of multiple selection of campaigns
  • the tags to be removed are now clearly marked
  • the “Select all” and “Clear all” functions are now placed more visible


August 2nd, 2022

Sponsored Display campaigns can now be optimized in Ad Optimizer

With today’s release also Sponsored Display (SD) campaigns are optimizable in Ad Optimizer. For all SDs created in the Amazon Advertising Console, you can now make use of our Smart Bids logic, just like for Sponsored Products and Sponsored Brands. 

How to start optimization?

To start optimizing your campaigns, simply set a goal / Target ACOS (TACOS) for your campaigns. To fully benefit from our Smart Bids logic we recommend to set up or move your SDs to a separate portfolio that is managed in Ad Optimizer.


Our best practices
We recommend the following procedure to achieve the best possible results with our Ad Optimizer:

1. In Ad Optimizer: Create a new Portfolio for your SDs (e.g. m_sda)
2. In Amazon Advertising Console: Move your SD campaigns to your new AO portfolio

3. In Ad Optimizer: Set Target ACOS (TACOS) for your campaigns


No action is required for Managed Service customers, as all settings for existing campaigns were automatically implemented.

Further SD management options

For managing your Sponsored Display campaigns in Ad Optimizer you have the following options besides the TACOS settings:

  • Bulk actions
  • Filters
  • Enable/Disable campaign if TACOS is set
  • Edit end date if TACOS is set
  • Add tags and category
  • Export as shown

You can find more helpful information here:


June 20th, 2022

Introduction of a Smart Daily Budget for each Campaign

After 2 years of research we are proud to announce that all campaigns with a Target ACOS (TACOS) that reside in a metoda managed portfolio now benefit from our new Smart Daily Budget algorithm.

Here, the daily budget limit of a campaign is set to an optimal value based on the historical performance of the campaign. This ensures that your budget is leveraged even better than before because the best performing campaigns receive higher shares of the budget available within the portfolio.

At the same time, this new algorithm also takes care that campaigns do not waste ad spend since the daily budget is limited relative to its ACOS / TACOS performance.

User-friendly access to bulk actions

Bulk actions are a great way to manage your campaigns even more efficiently in Ad Optimizer. Simply select one or more campaigns and click on one of the bulk actions that appear on top of the table. All selected campaigns will be changed at once. 

Overview of the bulk actions:

  • Enable: Activate campaigns.
  • Pause: Pause campaigns.
  • Re-submit: Re-submit Sponsored Brand campaigns that got rejected by Amazon.
  • Change Target ACOS: Change the Target ACOS.
  • Add tags: Add tags to campaigns.
  • Remove tags: Remove (common) tags from campaigns.
  • Change category: Change the category of campaigns.
  • Copy: Copy campaigns.
  • Set end date: Set an end date for campaigns.
  • Remove end date: Remove the end date of campaigns.
  • Customize keywords: Customize positive or negative keywords.
  • Duplicate: Duplicate campaigns.
  • Remove: Remove campaigns from Launchpad.
  • Change portfolio: Change the portfolio of campaigns.
  • Change targeting: Change the targeting (e.g. keyword, Amazon auto).

Some of the bulk actions may only be provided in the Campaigns section or in the Launchpad

New bulk action “Change start date” in Launchpad

To allow for quick changes on the start date of multiple new campaigns a new bulk action was added to the Launchpad. Simply select campaigns, choose “Change start date”, change the start date, and press “Save”.

Filters now available in Launchpad

For creating or changing huge amounts of campaigns we have added filters to the Launchpad. Simply choose the relevant filters, select campaigns, and edit them quickly via the Ad Optimizer bulk actions.


Available filters in the Launchpad: Start date, End date, Goal / Target ACOS, Targeting, Portfolio, Campaign type.

Further frontend improvements

Icons for each report: To identify the reports you are working in and to better navigate through them, you will now find a custom icon for each of the reports in the left sidebar. This icon remains visible after collapsing the sidebar.


New placeholder icons for product picture: We plan to show the picture of the advertised product for Sponsored Product campaigns soon. Until we are able to show it we have introduced new placeholder icons.


June 2nd, 2022

Smart Bids now available for all Sponsored Products and Sponsored Brands Campaigns

With our new release, we add a new efficiency booster for your Amazon Advertising: Finally, you can use our Smart Bid logic also for Sponsored Products and Sponsored Brands that were not created in Ad Optimizer. You can recognize the externally created campaigns by the management option label “Bids”.

What is the Smart Bids logic?

Smart Bids take into account not only your target ACOS (TACOS), but also the available portfolio budget. This way we optimize your campaigns in the most efficient way and use the budget smartly throughout the day to avoid out of budget times.

How can I activate Smart Bids?

Go to the campaigns table in Ad Optimizer and filter for “management option”, select “bids only” campaigns. Set a TACOS and here you go.

Our Best Practice
We recommend using the Smart Bids logic for campaigns that are managed within a metoda-Portfolio.

  1. Go to the Ad Optimizer and create a portfolio with a corresponding budget
  2. Go to the Amazon Advertising Console and move the corresponding campaigns to a portfolio created in Ad Optimizer (it might take some minutes until new portfolios show up in your Amazon Advertising Console)
  3. Go back to the campaigns table in Ad Optimizer and enter a target (TACOS)

By the way, it can take up to 24 hours until you see the new portfolio in the campaigns table in Ad Optimizer.

Note: If you set the TACOS to “0” or delete the value, the automatic optimization of the campaign will be deactivated again. Please note that in this case, the campaign stays active and causes costs in the portfolio.


February 2nd, 2022

Bid Optimization now also possible for Campaigns not created in Ad Optimizer

The next milestone on our way to optimize all your Amazon Advertising campaigns has been reached!

With today’s release, you can immediately save a lot of time:

You can now make use of our Ad Optimizer bid optimization for all Sponsored Products and Sponsored Brands campaigns created in the Amazon Advertising Console.

These campaigns are marked with the label “Bids” (see Screenshot) and can be filtered accordingly with the filter “Management Option”.

How does that work?

To start optimizing bids for your campaigns, you just need to set the campaign Goal (TACOS) and are ready to go.

The TACOS is “Not set” by default (see Screenshot) for externally created campaigns. If you set the TACOS to “0” or delete the set value, the optimization of the campaign will be stopped automatically.

Notice: Please do not move any running campaigns into an active metoda portfolio (e.g. in order to also have the budget optimized by the Ad Optimizer), as otherwise the advertising costs previously incurred for the campaigns will also be transferred. This can lead to the portfolio budget being exhausted quickly and consequently all included campaigns would be paused.

We therefore recommend that you only optimize “Bids” campaigns via the Ad Optimizer if you continue to manage the budget yourself and run the campaigns without a portfolio or in a separate portfolio that you have created in the Amazon Advertising Console. Please note that new campaigns are only visible in Ad Optimizer a few hours after creation. Only from that point on you can set the TACOS and start the bid optimization.

Please also note that for all campaigns with the labels “View only” and “Bids” a maximum of 5 ASINs will be displayed in the campaign details for the time being.


December 8th, 2021

All your Amazon Sponsored Prodcut and Sponsored Brand Campaigns in Ad Optimizer

On our way to optimize literally any campaign in Amazon Advertising we have now reached the first milestone.

From today on you are able to see and analyze all of your Sponsored Product and Sponsored Brand campaigns in Ad Optimizer no matter if they were created in Ad Optimizer or in Amazon Ad Console.

With this update we also introduce a new filter called „Management option“.

This allows you to filter out campaigns that are fully supported in Ad Optimizer and those that are „view only. 

For the time being, the management option “Full support” is set as the default filter, as the possible actions for the “view only” campaigns are currently still limited.

Here an overview of the actions that you can take on „view only“ campaigns:

✔️ Assign / change a category

✔️ Assign / change / add tags

✔️ Analyze KPIs

Please note that for „view only“ campaigns a maximum of 5 ASINs is displayed in the campaigns details for now.


November 9th, 2021

Separate Amazon auto + keyword campaigns

We are excited to announce that a very important update has been released today. From now on you can manage all your Sponsored Product Campaigns separately

This means you can set separate:

✔️ Goal (Target ACOS)

✔️ Start / End date

✔️ Category

✔️  Tags

& more.

Why is this update so important?
This update is the basis for some great new features that we are currently working on for you. In 2022 (among others) we will be launching a feature to manage further campaign types and you will be able to assign a goal (Target ACOS) to existing campaigns in your Amazon Advertising account. So, these get optimized by Ad Optimizer.  

New terminology
For a better user experience we have also standardized the terminology of the targeting type in our frontend and in our exports and imports. All manual campaigns have now been renamed to targeting type “keyword”. All campaigns with Amazon auto targeting have now the targeting type “Amazon auto”. 

Important changes
Please note that with this update the targeting type “both” is no longer supported in bulk imports and you will receive an error message in the launchpad in case you are still using this in your bulk import file. In case you want to add a Sponsored Product campaign with keyword targeting and one with Amazon auto targeting, please use two separate rows in the bulk import file, one with “Amazon auto” and another with “keyword”.In the export you will now also find one row per campaign, thus 2 entries if an “Amazon auto” and a “keyword” campaign was created per ASIN.


DSP Insights

May 12th, 2022

We added additional Benchmarking Tabs for YoY and MoM comparison.


You can now compare your campaign performance Year over Year (YoY) and Month over Month (MoM). All you have to do is select the desired years or months and this is what you’ll see:

This will help you figure out how campaign changes, raised/lowered budget or seasonal effects affected your campaign performance and where your Amazon business is headed. 

At just a quick glance, you can easily compare how your KPIs developed YoY or MoM. 


February 15th, 2022

A new Purchased Products Report is now available in the “DSP Insights” app.

The report helps you track performance of promoted and brand halo products (products bought after viewing or clicking the ad).


Use Case

Get an overview of how the promoted products performed and which brand halo products were purchased. This will allow you to see if there are any correlations between the advertised product and similar brand products that were bought.

What does this mean in detail?

  • KPIs are tracked on a daily level
  • 24/7 report access
  • Daily updated
  • Full transparency

How can you access the new report?

Simply login into your metoda account and the app “DSP Insights” will be displayed on the right (see screenshot below).

There is also a Help Center article available if you need more information. 


January 18th, 2022

A new Audience Report is now available in the “DSP Insights” app.


The report helps you identify the best & worst performing audiences. This way, you can easily optimize your targeting and gain learnings for future campaigns.


What does this mean in detail?

  • KPIs are tracked on a daily level
  • 24/7 report access
  • Daily updated
  • Full transparency (on audience performance)

How can you access the new report?

Simply login into your metoda account and the app “DSP Insights” will be displayed on the right (see screenshot below).

There is also a Help Center article available if you need more information. 


December 23th, 2021

A new reporting is available called DSP Insights.

It tracks all your campaigns’ performance and most important KPIs.


What does this mean in detail?

  • KPIs are tracked on a daily level
  • 24/7 report access
  • Full transparency (on campaign performance)

The data will be available in the report after the refresh on the following day.


How can you access the new report?

Simply login into your metoda account and the app “DSP Insights” will be displayed on the right (see screenshot below).

There is also a Help Center article available if you need more information. 

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