Amazon Market Insights – UK, DE, FR

We are excited to share a unique success story with you as part of our Amazon webinar series. 

On May 9, 2023, we will dive deep into a case study that is designed to offer a step-by-step guide for a successful product launch on Amazon. 

Helen of Troy (HOT), a leading global consumer products company based in Switzerland, entered a new category with its product launch of the Braun Pulse Oximeter 1. This webinar will showcase the holistic approach adapted for the launch of this new product in a new category on Amazon, with a focus on UK, DE and FR markets. With our expertise and advertising strategy, HOT reached a market share of 10% within a short span of six months, in two of the three targeted countries.

metoda’s core business is strategic consulting and data-driven campaign management for Amazon Advertising. Our market entry strategy includes research on the respective markets (in this case, medical devices), a detailed international market study and a specific set-up of Sponsored Ads and DSP to increase visibility on and off Amazon.

What to expect?

💡Understanding the market potential based on market size, price levels and competition

💡Creating a holistic advertising strategy for an international product launch

💡Learning strategies to overcome new products challenges