How visible are brands in paid and organic results in the category “Pots & Pans” on Amazon DE? 


Our visibility analysis is based on the top 10 generic search terms – representing 27% of the search traffic.

We see that consumers mainly search generically, mostly the terms “pfanne” and “topfset”. wmf and tefal are the only brands appearing in the top 10 search terms.

In terms of organic visibility, “wmf” leads the category, followed by “tefal”. 5 out of the top 6 brands with the highest market share show up in the top 10 spots of organic visibility – simply because sales drive organic visibility. 

Paid visibility is mostly driven by “other” brands. No big brand is at the top so there is still potential to climb that ladder.


Since 81% of the clicks are on brands on the first page of search results, it is extremely important to be visible and aware of your competitors.

But how can you win this fight and increase your brand’s visibility?


Join our free Amazon Market Insights Webinar on July 5th, 2022 @11:00 AM to find out.

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