How visible are brands in paid and organic results in the category “Coffee Machines” on Amazon DE?
Our visibility analysis is based on the top 10 generic search terms – representing 57% of the search traffic.
We see that consumers mainly search very generically, i.e. 45% of search traffic is for the search terms “kaffeevollautomat” and “kaffeemaschine”. Nespresso and De’longhi are the only brands appearing in the top 10 search terms.
In terms of organic visibility, “Philips” leads the category, followed by “De’Longhi”. All of the top 6 brands with the highest market share show up in the top 10 spots of organic visibility – simply because sales drive organic visibility.
The top ranks of paid visibility are also occupied by well known brands (“de’longhi”, “miele” and “melitta”) who are over-investing in advertising to further push their sales.
Since 81% of the clicks are on brands on the first page of search results, it is extremely important to be visible and aware of your competitors.
But how can you win this fight and increase your brand’s visibility?
Join our free Amazon Market Insights Webinar on June 7th, 2022 @11:00 AM to find out.
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