How visible are brands in paid and organic results in the category “Fragrances” on Amazon DE? 

Looking at the search traffic, most of it can be traced back to branded terms. 

We tracked the top 10 branded search terms which represent 17% of the whole search traffic only, although this category is very homogenous and search behavior similar.

In regards to brands it is no surprise that “hugo boss” is the brand with the highest organic visibility (25%) since it is the market leader in this category. On the other hand, “joop” has the highest paid visibility (24%). 

The relatively high visibility share of other brands (36%), means that many unknown and small brands are competing with each other in this category.

But how can you win this fight and make your brand more visible?

Join our free Amazon Market Insights Webinar on Feb 8th, 2022 @11:00 AM to find out.