New sales development insights: This week it’s sporty time! 💡
This category covers everything you need for a good home workout from apparel to equipment for any activity from yoga to boxing.
The broad range of disciplines leads to consistent sales within the category throughout the year with slight increases during summer, decreases during late fall and a peak before Christmas.
2020 develops similarly to 2019, but on a higher level: Yoy sales increased by about 35% due to more private sporting activities resulting from home office, gym, partial store closures and restriction of team sports.
However not within all categories: Water sports has rather gone down while others connected to gym activities such as boxing or weight lifting have developed very positively.
2021’s monthly sales development is quite flat. Yoy however, sales have increased by about 30% driven mainly by closed offline stores. The declining infection numbers loosened restrictions plus high sales in 2020, lead to the assumption that sales will remain stable for the rest of the year. Are you team sports or team couch potato?
Interested in more details & individual analyses?
*metoda original research
Sales Development is powered by metoda Consulting & Market Genius data.
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