The category “Garden” on Amazon DE covers all you need for your balcony or outdoor space- from seeds & potting soils through (electrical) garden tools to furniture & even pools.
Sales in this category are very seasonal, i.e. numbers increase in early spring & decrease at the end of summer. While the sales development in 2019 & 2020 is quite similar, yoy sales increased by 60% in 2020.
2021 sales seem to be lower than in the previous years since March. Many federal states opened up DIY & garden centers in the beginning of March. That is why sales are not growing as strong in the high season as in the years before. However,this is only the development during the year. “Garden” actually started into the new year with a 100% yoy increase.
Ytd sales increased by more than 80%. One of the categories with the highest yoy sales growth in “Garden” is “Flowers & Plants”. So even when DIY & garden centers were open, consumers kept buying online. Probably this is due to the changing rules for offline shopping, or the convenience to have the heavy packs of garden soil delivered to your front door. What do you think?
The product group with the highest revenue in “Garden” on Amazon DE is “electrical garden tools”. Tomorrow we are deep diving into the market shares of the sub-category “Vertikutierer”. Stay tuned!
Interested in more details & individual analyses?
*metoda original research
Sales Development is powered by metoda Consulting & Market Genius data.
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