What do we know about the sales development in the main category “Pet Supplies”?

The demand for pet supplies in 2019 was relatively stable with a peak on Prime Day in July & around Christmas. 

The 2020 growth in this category is about 49% yoy with a very strong Q4 (69% yoy).

This development can most likely be attributed to the recent shift to online shopping and home office.

People spend more time at home which as a result led them to getting a pet and accordingly pet supplies for those.

The growth trend was broken throughout 2021 – resulting in yoy growth of 17% only.

The 51% growth in Q1 decreased over the year and even turned into a negative growth of -4% in Q4.

The overall economic situation is leading to lower private spendings.

But consumers rather save on home or garden product than on their Pets (-3% yoy) or Babies (-2% yoy).

But why is all of that and how can you use these insights to boost your Amazon business?

Join our free Amazon Market Insights Webinar on Aug 9th, 2022 at 11:00 AM to find out more!