What do we know about the sales development in the main category “Grocery”?

In Germany “Grocery” is one of the categories with the lowest online share of all retail categories – namely 1.4% in 2019.*

2019 showed a relatively stable demand with a slight increase in Q4.

When the pandemic hit, people shifted from buying groceries in stores to online shopping (66% yoy growth) and in 2021 the yoy growth was 22%, slowly declining throughout the year. Taking a look at 2022, it started out with a negative growth of -7% yoy, which is about 65% higher than in 2020 though, i.e. 65% above the pre-COVID demand.

But why is all of that and how can you use these insights to boost your Amazon business?

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*source: Statista