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This month we are taking a closer look at the category “ Beauty” on Amazon DE, relevant for our upcoming Amazon Market Insights Webinar on “Fragrances” on Feb 8th @11:00 AM.
Besides fragrances, the category embraces products for hair and skin care as well as decorative cosmetics and beauty appliances.
“Beauty” usually shows stable demand throughout the year with a demand peak in Q4 due to consumers shopping for Christmas presents and dressing up for the holiday season. This trend can be strongly observed throughout the past two years.
2020 sales increased by 60% yoy, driven by increasing demand due to the COVID-19 pandemic from March onwards. 2021 sales grew by 28% yoy only.
While the year started out stronger than 2020, the second half year shows a lower, but stable demand.
This is in line with reduced infection numbers and measures, letting people go out to shop offline again.
Q4 2021 shows the typical demand peak with higher sales than 2020, which is not the case for other categories.
Are you interested in more details?
Join our free Amazon Market Insights Webinar or simply contact us to get more insights on your relevant category!
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