How visible are brands in paid and organic results in the category “Chocolate” on Amazon DE?
Our visibility analysis is based on the top 10 generic search terms – excluding seasonal terms – representing 20% of the search traffic.
We see that users mostly search “generally” – meaning they either use the terms “suessigkeiten” or “schokolade” or specify their searches by a specific product type/attribute such as “vegan” or “pralinen”.
Taking a look at the brands, “milka” dominates this category when it comes to organic visibility whereas the also well-known brand “lindt” is far ahead of their competitors in regards to paid visibility.
Since 81% of the clicks are on brands on the first page of search results, it is extremely important to be visible and aware of your competitors.
But how can you win this fight and increase your brand’s visibility?
Join our free Amazon Market Insights Webinar on Apr 5th, 2022 @11:00 AM to find out.
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