There’s a new targeting option for Sponsored Display available: Amazon Audiences. This option enables you to discover relevant audiences faster.
You can choose segments like ‘In-market’, ‘Lifestyle’, ‘Life event’, ‘Interest’ or even more. This functionality is available worldwide to all Amazon Advertising API users.
We are very curious to see what impact this new feature will have and what new opportunities will arise.
Do you need help with your Amazon Advertising campaigns?
Let’s empower your e-Commerce Business together
Talk to one of our experts to find out how we can support you in reaching your goals!Free unlimited Trial