There has been a new Sponsored Brand Video targeting option released on the Amazon Advertising market: Product targeting is now available for Sponsored Brand Videos. From now on, sellers and vendors can also target specific products, categories, brands and even competitors’ ASINs, not just keywords.
This feature offers many opportunities to reach even larger audiences and play around with different targeting options for Sponsored Brand Videos. It is still in the open where these ads will be displayed. So far, we have seen this feature in various EU countries, Amazon is gradually rolling it out one by one. We are curious to test this out. Have you spottet this feature yet?
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