Nowadays, smartphones are an essential part of our everyday lives. We use them to connect with friends, read news, watch movies, play games and to browse our favorite online shops.
This is why you should not underestimate the importance of tailoring your Amazon Advertising campaigns to mobile devices. Here are 3 mobile trends of 2022 which will give you an idea on what opportunities to focus on.
Streaming keeps gaining popularity
According to a statistic by Statista, watching videos and streaming content on mobile devices keeps increasing in popularity. People consume media while they are on public transport, in work breaks or in bed before they go to sleep.
That’s why it is a good idea to branch out your ads to Amazon Streaming. There’s no doubt that showing presence at places where your customers are spending a lot of time on, will have a positive effect on your campaigns!
Mobile games are taking over
Not only do mobile games make up nearly 50% of total revenue in the video games industry, but research shows that from 2021 to 2026 the mobile gaming market will have a yearly growth rate of 12.6% on average.
With the increasing interest in gaming, Twitch is the perfect place to reach this particular audience. So look no further and make use of Amazon DSP to have your ads be shown on the most popular live-streaming platform of 2022.
Shopping apps are the new malls
An increasing number of people are using mobile apps to order food, clothes and other products online.
Sponsored Products, Sponsored Brands, Sponsored Display, Amazon Live and Amazon DSP will help you reach shoppers while they are browsing Amazon and other online stores.
Do you need help with any of these services? Simply contact us!
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