Amazon has launched a new feature called Brand Follow on Stores.
It enables shoppers to follow their favorite brands similar to Social Network profiles by tapping the “Follow” button on stores, posts (beta), or Amazon Live. To help brands connect with shoppers better, followers may see more content from brands they follow across Amazon.
How can you grow your followers on Amazon?
- Start with posts that help shoppers discover your brand and products
- Use interactive shoppable images and inspiring videos in your store to help reach shoppers, drive engagement and grow your follower base
- Use Amazon Live to interact with shoppers in real-time
- As a final step, encourage your present social media tribe to follow your brand on Amazon by sharing a call-to-action with your unique link to your Store
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