Have you ever wondered what role Amazon plays in the U.S. e-commerce sector?
Spoiler: a big one!
But let’s have a look at the numbers:
In the past, the e-commerce market grew about 15% on a year-to-year basis. Due to the lockdown, many people resorted to online shopping, because their local shops were closed, or they didn’t want to risk getting infected. This eventually led to an e-Commerce market growth of 32% in 2020 and a total sales figure which would have been reached in 2021 if the previous growth trend would’ve continued.
But what role does Amazon play in this?
In Q4 of 2020 a total of $250 billion in e-commerce spending was reached and Amazon was a major beneficiary of this trend. While in Q2 and Q3 Amazon still grew below the U.S. e-commerce growth rate, in the fourth quarter Amazon actually managed to grow faster than the market!
This is mainly due to their exceptionally high fulfillment capacity, which has always been Amazon’s strong suit. So if you’re not already selling on Amazon, it might be time to ride the wave and benefit from this extraordinary development!
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