The beauty industry is a vast market with a plethora of different brands to choose from.

Standards are high when it comes to beauty products, which is why 58% of shoppers do some research before making a purchase. 

77% inform themselves by visiting a brand website, and 76% use Amazon to learn more about certain products.

This shows how important a good Amazon presence is. About 58% use the search results page to compare prices and find new brands and bargains. 

Aside from that, advertising can play a big role in purchase decisions.

Many shoppers stumble across new brands / products through Amazon Ads such as Sponsored Brands or video ads. Even if their research on Amazon doesn’t result in a purchase immediately, what they see on Amazon still can make an impact on their future purchasing decisions. 

With Black Friday & Cyber Week around the corner, it is a good idea to start thinking about your advertising strategy and how you plan on standing out among your competitors. Because if you manage to make an impression, you’ll catch those beauty shoppers in their research phase and turn them into actual customers.

Do you need support with your Amazon Advertising for Black Friday / Cyber Week?

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*If you are interested in learning more about beauty brands on Amazon you should check out our free Amazon Expose Webinar in cooperation with THE NEW, which will take place on October 14, 2021 @10:00 AM. Register here!