Did you know that 89% of consumers are more likely to buy products from Amazon than other e-Commerce sites?
It is no secret that Amazon is the shining star of e-Commerce. But still, this is an impressive number. To battle this trend some brands started to make shopping on their own website more attractive by offering special deals or discounts. Nevertheless, many of these efforts go unnoticed.
But why is that?
Nowadays, Amazon is more than what it started out to be. It used to be a place where you can find products for less than you’d get them in stores. Even though this is often not the case anymore, because of the aforementioned trend of having exclusive deals on your own website, Amazon remains at the forefront of online shopping.
This is due to the fact that Amazon has become an extremely convenient place to shop at. You can order items with a single click, because all your information is already stored. The interface is easy to navigate and product information as well as customer reviews are easily accessible.
On top of super fast shipping, the most important aspect for Amazon’s success is that over the years it became a highly trusted platform. Customers know that they will easily be able to return their purchases and in case of anything going wrong the customer support will quickly solve any issues.
That’s why sellers shouldn’t be opposed to being part of this platform. Instead they should use this to their advantage and improve their presence and visibility on Amazon. Because if you do it the right way, you will reach customers, who’d have never stumbled across your products.
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