Did you know?
Google is still the world’s leading search engine. However, when it comes to product searches, Amazon is the place to go.
According to several surveys, 66% of product inquiries start on Amazon. If consumers have a specific product in mind that they want to buy, the number even increases to 74%.
No wonder Amazon Advertising is becoming increasingly important as it can help convert product searches to sales. Many brands make the most profit for their business off of Amazon sales.
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