Save the date: May 10th, 2022 @11:00 AM – Amazon Market Insights Webinar

What do we know about the users’ search & buying behavior in the category “Scales” on Amazon DE?

The most searched term with 22% of the total search traffic is of course “waage”, followed by “personenwaage” with 21%. Interesting to know is that people rather search generically in Q1 when it comes to their New Year’s resolutions but look for premium brands when looking for Christmas presents in Q4. 

You have probably heard of the brand “fitbit” before. “fitbit” owns ⅓ of the total branded search traffic and is therefore the market leader in this category.

But how is all of this important for scaling up your Amazon business?

Join our free Amazon Market Insights Webinar on May 10th, 2022 @11:00 AM to find out.

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