What do we know about the users’ search & buying behavior in the category “Pet Food” on Amazon DE?

With only 9% of the total search traffic, “katzenfutter” is the most searched word, followed by “hundefutter” with barely 6% in this category. 

Despite most of the search traffic being generic, branded search is with 42% traffic share above Amazon average.

In Pet Food “josera” is the most searched brand on Amazon DE. 

It is interesting to see that search and buying behaviour depends on the pet type / pet size. 

But how is all of this important for scaling up your Amazon business?

Join our free Amazon Market Insights Webinar on Aug 9th, 2022 @11:00 AM to find out.