Save the date: June 7th, 2022 @11:00 AM – Amazon Market Insights Webinar

What do we know about the users’ search & buying behavior in the category “Coffee Machines” on Amazon DE?

With 37% of the total search traffic, “kaffeevollautomat” is the most searched word, followed by “kaffeemaschine” with 16%. Comparing for Kaffeevollautomaten the search traffic share (37%) with the sales market share (Kaffeevollautomaten 19%) indicates that the Conversion rate for Kaffeevollautomaten is lower than for other coffee machine types.

Despite the majority of search traffic being generic (71%) consumers still search for well-known brands. You have probably heard of the brand “de’longhi” before. de’longhi owns 20% of the total branded search traffic and is at the same time the market leader in this category – owning the highest market share. 

Nevertheless, de’longhi gets its conversions mostly from the previously mentioned most searched term “kaffeevollautomat”. This trend can be seen across all brands, with 64% of all conversions coming from generic search traffic. 

But how is all of this important for scaling up your Amazon business?

Join our free Amazon Market Insights Webinar on June 7th, 2022 @11:00 AM to find out.

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