Save the date: Apr 5th, 2022 @11:00 AM – Amazon Market Insights Webinar Category “Chocolate”

What do we know about the users’ search & buying behavior in the category “Chocolate” on Amazon DE? 🍫

The most searched term with 11% of the total search traffic is of course “schokolade”.

Interesting to know is that almost half of the top 10 interests are related to Christmas e.g. Adventskalender, Geschenk(e) or Nikolaus. 

What brand comes into your mind when thinking of chocolate? Milka? Lindt? Kinder?

In this category, “Lindt” takes 1st place when it comes to branded search terms.

With 27% of the branded search traffic this brand is the market leader in this category. We can see that brand strength influences market success.

But how is all of this important for scaling up your Amazon business?

Join our free Amazon Market Insights Webinar on Apr 5th, 2022 @11:00 AM to find out.