Late in 2020, Amazon started testing custom image creatives in Sponsored Brands as a beta. This feature is a great visual add-on and can drive shoppers’ attention to your brand or product more easily.
Now custom images are not only displayed on mobile devices, but also on desktop devices in search results and on product detail pages.
A big advantage for advertisers is that these custom images can be uploaded in active Sponsored Brands campaigns. As soon as the new ads are approved they will replace the existing ones. According to Amazon guidelines, a custom image should show your brand or products in action. Brand logos or standalone product images are not suitable in this context and there should be no logo nor text on top of the image.
The use of custom images in Sponsored Brands is generally optional. Though, we highly recommend using custom images to increase brand awareness and to exploit the full potential of the top of page ad position.
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