Yesterday, we looked into the sales development of the category “Pet Supplies” on Amazon DE, where sales increased by about 47 % yoy in 2020 and by another 35 % ytd in 2021.
Since we are in the middle of the summer, we picked the category “Hundepools” for our market share deep dive (no pun intended).
This might seem like a joke, but Amazon actually has a category specifically for dog pools – who would’ve thought.
The top brands in this category are lunaoo, Wimypet, and Pecute.
All three of them are Chinese-based brands, holding together 29% of the market.
The category is very fragmented and dominated by seller brands – mainly located in China. Only a few German-based brand manufacturers, such as Trixie, Kerbl, Karlie can be found in this category.
This might be driven by prices. Of the pools that were sold, about
– 1/3 are in the price range between 10 – 20 EUR
– 1/3 are in the price range between 20 – 30 EUR and
– 1/5 in the price range above 30 EUR.
Do you want to know how strong your brand is within your category on Amazon? Simply contact us!
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