Yesterday we deep dived nto the sales development of the category “Office Products” on Amazon DE: Sales increased by about 20% yoy in 2020 and by another 16% ytd in 2021.
The low sales increase is with a high probability due to the digitalization of work & school in Germany, despite home office and home schooling in general. That is why we decided to take a closer look into the bestseller category “Schreibwaren”.
The top three brands in this subcategory are STABILO, Faber Castell and edding. All three of them are well known German brands. 💡
While Stabilo is the brand with the highest market share in terms of sales, edding is the one with the highest revenue market share, driven by higher average sales prices. Together they account for 53% of the market on Amazon DE.
Do you want to know how strong your brand is within your category on Amazon?
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