Save the date: Nov 9th 2021 @11:00 AM – Amazon Market Insights Webinar – Category “Hair Removal (Women)”
Our last webinar was a huge success, so let’s take a deep dive into the next category right away.
This month it’s all about “Hair Removal (Women)” on Amazon DE.
Why did we choose this category?
Hair removal products for women are very seasonal, i.e. main sales take place during spring, due to the fact that in summer, we show off more skin, whereas in winter, we like to cover up our bodies to keep warm. According to Statista, the most popular hair removal method among women in Germany is manual shaving.
We focused our analysis on electric hair removal appliances, i.e. epilators, IPLs, laser systems and electrical shavers. These have their main season in spring as well, but due to their higher price levels, they also sell very well during the Christmas season.
So now is the right time to deep dive into this category to prepare your Christmas business perfectly.
Here are some more insights:
In 2020, yoy online sales for drugstore products increased by 25 % with a peak in Q4 – driven by the COVID-19 pandemic and lockdown restrictions.
This year, the yoy sales growth stays relatively stable at 25%.
But how can you make use of these insights to boost your Amazon business?
Join our free Amazon Market Insights Webinar on Nov 9th, 2021 @11:00 AM to find out.
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