Save the date: Feb 8th 2022 @11:00 AM – Amazon Market Insights Webinar – Category “Fragrances”

Our first webinar of 2022 is about to take place soon. This time we take a deep breath and focus on “Fragrances” on Amazon DE.

Christmas time has just passed and even though it can be tricky to choose the right fragrance for a loved one, fragrances remain a popular gift. 🎁

But did you ever wonder what’s the difference between Eau de Toilette and Eau de Perfume, while scrolling through the plethora of fragrances? 
The difference lies in the fragrance concentration!
Eau de Toilette has a fragrance concentration of 5% to 10%, whereas Eau de Perfum has a concentration of 10% to 15% (20% in their “intense” variations).

Still, many products on Amazon are wrongly listed as perfume, which makes it hard for consumers to identify what exactly they are looking for.
Most orders are generated by Eau de Toilette within the price range of €10 to €50, while revenue is identical for Eau de Toilette and Eau de Perfum. 

But how can you make use of these insights to boost your Amazon business?

Join our free Amazon Market Insights Webinar on Feb 8th, 2022 @11:00 AM to find out.