Save the date: Feb 8th, 2022 @11:00 AM – Amazon Market Insights Webinar – Category “Fragrances”

What do we know about the users’ search & buying behavior in the category “Fragrances (Düfte)” on Amazon DE? 

70% of the total search traffic for fragrances is branded, i.e. does contain a product or brand name.

Not really surprising, since people do not simply browse for a fragrance and randomly pick one but rather look for a specific one they either already know or have used/bought before.

“hugo boss” takes 1st place when it comes to branded search terms. With only 8.8% of the branded search traffic this brand is actually far ahead of their competitors and also the market leader in revenue in this category.

But how is all of this important for scaling up your Amazon business?

Join our free Amazon Market Insights Webinar on Feb 8th, 2022 @11:00 AM to find out.