PPC Day 2019 | News & Trends in (Amazon) Advertising

12. November 2019 in Events

PPC Day 2019 | News & Trends in (Amazon) Advertising

The 1st PPC Day on November 6, 2019 in Cologne provided its guests lots of valuable insights and interesting talks all about PPC Marketing including the keynote and a masterclass by metoda. Read more in our recap of the PPC Day 2019 below!

Exchange of Expertise, Hands-On Insights and Great Networking

This year’s PPC Day kicked off with the keynote held by our founder and CEO Stefan Bures. His inspiring talk about “Trends in data-driven PPC Marketing – Where is this all going?” gave the audience some visionary impressions and exclusive insights on the latest updates in digital marketing.

It was a successful exchange of expertise through the coverage of different topics and lectures regarding PPC Marketing and Advertisement:

  • Bid Management, Dynamic Pricing and Product Data Optimization
  • Content Optimization, SEA & SEO
  • Amazon Advertising – Scaling and Automation of PPC & DSP
  • And many more hands-on insight from experts in the field

Next to all the presentations the masterclass “Leveraging Amazon Advertising to the Max for Cyber Week & beyond” held by our Head of Customer Success Loredana Licata was also very received very well by the audience. All guests could gain some best-practices and a basic framework for improving and optimizing their Amazon Advertising during deal periods such as Cyber Week, which is just around the corner. Read more in our blog post “Get ready for Cyber Week 2019.”

The exchange of knowledge with other experts in the field peppered with interesting trends in the future made the event a great success. We are looking forward to the PPC Day 2020. Are you joining us as well?

Want to receive the Keynote Slides?

Share this post:


Always be the first to receive the latest news and insights on e-commerce optimization and trends, Amazon Advertising, and Retail Media. Learn how to empower your e-business!