Get ready for Cyber Week 2019

6. November 2019 in Amazon Advertising

Get ready for Cyber Week 2019

It’s time to warm up and get ready for the biggest bargain hunt this year: Cyber Week.

Within this deal event not only customers profit but also you as a seller or vendor can benefit. Learn how you can optimize and leverage your Amazon Advertising to push your sales during the biggest bargain battle of the year. Find out more below!

One whole Week with over 55.000 Lightning Deals and Daily Offers

It’s the biggest shopping event of the year and kicks off the Christmas business: Cyber Week including Black Friday on November 29th and Cyber Monday on December 2nd. Many retailers lower prices a few weeks before Christmas and this year’s Cyber Week officially starts on November 25th.

The online giant Amazon promises enormous discounts in all categories during the deal event with a total of over 55.000 lightning deals and daily offers, which are to be reduced by up to 50%. At no other time of the year are there as many deals as there are between Cyber Week and Cyber Monday. Last year on Cyber Monday alone, more than two billion euros were said to have been spent only online.

The perfect Opportunity to push your Sales and increase Visibility

If you offer a lightning deal or daily offer during Cyber Week your product will be displayed at the top of the search results page. This means a significantly increased visibility which can lead to higher sales and revenue. In the long run, a successful deal has a positive effect on the general ranking behaviour of your product.

Make the Best out of your Business – Leveraging Amazon Advertising to the Max

To be optimally prepared for the biggest shopping event of the year, there are different strategic options. Here are our recommandations how to leverage your Amazon Advertising to the max, increase visibility through deals and expand your reach.

Focus Strategy

Take your predefined focus products and set a higher budget share and bids for them. In combination with the day-parted budget allocation the metoda Ad Optimiser ensures that your campaigns are visible throughout the whole day and exploit their full potential.

DSP Deal Boost

Retarget shoppers who have already expressed interest in your products and convince them with the deal. Read more in our Blog post about ‘How to reach a ROAS of 400+ on Prime Day with DSP campaigns’.

Default Strategy:
Even if you keep your campaign and budget management as usual, our Ad Optimiser makes sure that the budget targets are met regardless of the increased traffic on Amazon.

Do you want to get the most out of Cyber Week? Then talk to our experts!

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